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BYRNE - HUSH

Overview

Byrne, a Pop artist based in Brooklyn, possesses a significant presence in the music scene with over 200,000 monthly listeners on Spotify.  His music is known for its upbeat and elevating vibes. Recognizing the potential for growth, Byrne sought the expertise of Crescentum, to enhance his social media presence.

11x Impressions
Across All Platforms

9x Conversions
Across All Platforms

Challenge

Despite his substantial Spotify following, he lacked direction in social media content creation. His social media channels had experienced a period of dormancy, hindering engagement and growth. The key challenge was converting new audiences into dedicated listeners and, most importantly, creating awareness around his latest single, "Hush."

Solution

The team at Crescentum initiated the process by analyzing Key Performance Indicators (KPIs) to gain valuable insights into Byrne's listener demographic. This allowed them to make informed decisions about the target audience and tailor their strategies accordingly.

Conducting extensive market research, Crescentum identified content types that resonated most effectively with Byrne's target demographic. This deep dive into audience preferences ensured a nuanced understanding of what would capture and retain their attention.

Recognizing the need for high-quality and consistent content, Crescentum assisted Byrne in outsourcing content creation. This step allowed Byrne to focus on his music while ensuring a steady stream of engaging content for his audience.

Crescentum developed a comprehensive content calendar that strategically aligned with the release of "hush." This calendar ensured a consistent and diverse range of content across various platforms, maximizing the reach and impact of the marketing campaign.

Results

Crescentum achieved an impressive 11x increase in impressions, with over 76% of the traffic coming from new audiences. This demonstrated the effectiveness of their targeted approach in reaching and engaging with previously untapped listeners.

 

The strategic marketing efforts also led to a 9x increase in conversions, successfully transforming audience members into dedicated music listeners. This significant uplift highlighted the success of Crescentum's approach in turning awareness into active engagement.

 

The collaboration showcases the power of data-driven decision-making, comprehensive market research, and a thoughtful content creation strategy in successfully navigating the challenges faced by a modern-day artist in the music industry.

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